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Case Study

Bag A Builder

Concept to Launch, Branding


As the name suggests, the online marketplace allows people to bag in workers for their housing or construction related tasks. Households and organizations can post about their problem or requirements. The qualified tradesmen bid quotes on the job, and the customer makes a choice. The tradesmen get contracts and the customers get their job done.

The Challenge

Bag a Builder has been a unique project because it targeted three different user profiles – the homeowners who want to carry our household repairs, organizations who have long-term construction needs and tradesmen with varied skill set and qualifications seeking work. This could make the user-experience confusing and tedious.

The Approach

It all started from an abstract idea. We carried out several rounds of brainstorming, research, and analysis for turning that concept into a website architecture. Building up on our belief to keep things simple, we catered all three user-profiles by strategic information architecture. We used ASP.NET to create the online portal.

Key Concepts

Connecting Homeowners with Outstanding Tradesmen

Fun design elements wherein the ones with helmet are tradesmen,
those in hat are symbolic of firm and others are homeowners.

Information about jobs in card style.

Job Post

Other Elements

Every design detail created to reflect the construction market.

404 Error Page Design

Creatively designed 404 Error page that holds a lesson for all of us to be careful when on a construction

Multiple details about the tradesmen profile organized in card.

Website + Domain + Hosting @ RS. 250 ($5)

Digital Mirror Solution