Milligan Finance Branding
Brand Identity. Website Design. CMS Development
Summary
Milligan Financial Services, a USA based company, specializes in tax preparation and accounting services since 1995. They are a fast-progressing company providing competitive services of personal and business tax returns. A large share of the clients they serve are from the USA.
The Challenge
Creating brand identity for a company that has been of more than 20 years was an exciting challenge for our team. We required to generate a logo concept with which their customers could easily connect. Moreover, the website design and navigation needed to be revamped for a better customer experience and to stay competitive. Making the website easy for the staff to manage was yet another challenge.
The Approach
We carried out research and brainstorming sessions. The beauty of the resultant logo concept was the coming together of the iconic elements that signifies the pride of America. We decided on WordPress for making it possible to manage the website without coding. A responsive design ensured that using a computer or mobile device for accessing the website was no barrier in receiving superior services.
The national bird of America, the bald eagle, its majestic wings and the flag
were envisioned to be a part of the logo to symbolize the strong American connection.
Final Output
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